horecaspb.ru — comparison by category
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 14 | 93% |
| Telegram | Yes | 14 | 93% |
| YouTube | No | 3 | 20% |
| Dzen | Yes | 5 | 33% |
| RUTUBE | Yes | 3 | 20% |
| Google Play | No | 7 | 47% |
| App Store | No | 6 | 40% |
| RuStore | No | 3 | 20% |
| AppGallery | No | 1 | 7% |
Common gaps: YouTube , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
VK
0 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 3 090 | 3 262 | dolina.su · 115 281 | 8/14 |
| Publication rate | 0.29 posts/day | 0.57 / day | gedzagroup.ru · 3.82 / day | 9/12 |
| IR (by views) | 1.68% | 2.12% | gedzagroup.ru · 5.94% | 8/12 |
| LR (by views) | 1.68% | 1.88% | dolina.su · 3.33% | 7/12 |
| Total VK video views | 203 | 10 603 | dolina.su · 928 557 | 10/10 |
Telegram
3 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 196 | 1 930 | krasnayapolyana.game · 54 600 | 13/15 |
| Publication rate | 0.29 posts/day | 0.91 / day | restcentr.ru · 2.54 / day | 14/14 |
| TG VR (median) | 33.67% | 18.87% | dolina.su · 46.42% | 4/14 |
| IR (by views) | 2.60% | 1.40% | forest43.ru · 4.01% | 2/12 |
| TG median views | 66 | 406 | dolina.su · 2 850 | 14/14 |
| Telegram positive reactions share | 100.00% | 94.25% | forest43.ru · 100.00% | 2/12 |
Dzen
0 of 1 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 2 | 2 480 | restorating.ru · 4 959 | 6/6 |
RUTUBE
0 of 1 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Rutube videos | 10 | 58 | restcentr.ru · 634 | 4/4 |