horoshkola.ru — comparison by category
Benchmark scope: Школьное образование. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 157 | 55% |
| VK Video | No | 5 | 2% |
| Telegram | Yes | 94 | 33% |
| Odnoklassniki | No | 3 | 1% |
| YouTube | No | 18 | 6% |
| Dzen | Yes | 24 | 8% |
| RUTUBE | Yes | 17 | 6% |
| Threads | No | 1 | 0% |
| Google Play | No | 11 | 4% |
| App Store | No | 9 | 3% |
| RuStore | No | 7 | 2% |
| AppGallery | No | 3 | 1% |
Common gaps: VK Video , Odnoklassniki , YouTube , Threads , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
VK
1 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 1 966 | 2 266 | sektaschool.ru · 141 734 | 67/130 |
| Publication rate | 1.71 posts/day | 0.36 / day | yudaevschool24.space · 11.79 / day | 6/93 |
| IR (by views) | 1.49% | 2.42% | yudaevschool24.space · 91.45% | 57/86 |
| LR (by views) | 1.33% | 2.07% | drifting.su · 69.44% | 57/84 |
| Total VK video views | 425 | 1 271 | yudaevschool24.space · 2 753 941 | 36/59 |
Telegram
3 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 4 220 | 794 | neofamily.ru · 93 100 | 23/90 |
| Publication rate | 1.57 posts/day | 0.90 / day | classic-school.ru · 6.00 / day | 19/75 |
| TG VR (median) | 20.76% | 23.37% | rexgolg.ru · 300.00% | 41/73 |
| TG median views | 876 | 359 | neofamily.ru · 11 700 | 18/73 |
| Telegram positive reactions share | 75.61% | 94.58% | 1c.ru · 100.00% | 62/69 |
Dzen
0 of 2 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 415 | 991 | online.schoolattestation.ru · 36 250 | 15/24 |
| Publication rate | 0.25 posts/day | 0.43 / day | spbu.ru · 2.86 / day | 12/15 |
RUTUBE
2 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Rutube subs | 19 | 50 | tutoronline.ru · 2 229 | 10/15 |
| Rutube videos | 41 | 130 | tutoronline.ru · 3 182 | 11/16 |
| Total views | 39 | 89 | danco-studio.ru · 561 | 6/7 |
| Publication rate | 0.75 videos/day | 0.62 / day | danco-studio.ru · 2.32 / day | 3/7 |
| VR (median) | 47.37% | 18.57% | leaders-is.com · 319.49% | 2/7 |