hotel-istra.ru — comparison by category
Benchmark scope: Отели. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 391 | 54% |
| VK Video | No | 3 | 0% |
| Telegram | Yes | 187 | 26% |
| Odnoklassniki | No | 7 | 1% |
| YouTube | No | 12 | 2% |
| Dzen | Yes | 18 | 2% |
| RUTUBE | No | 12 | 2% |
| Google Play | No | 2 | 0% |
| App Store | No | 4 | 1% |
| RuStore | No | 2 | 0% |
Common gaps: VK Video , Odnoklassniki , YouTube , RUTUBE , Google Play , App Store , RuStore
Metric comparison by platform
VK
2 of 4 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 261 | 1 315 | xn--80afokkte2g.xn--p1ai · 153 927 | 296/372 |
| Publication rate | 0.04 posts/day | 0.23 / day | nadegda.ru · 2.29 / day | 241/262 |
| IR (by views) | 7.69% | 1.77% | neolitapart.ru · 19.23% | 14/243 |
| LR (by views) | 7.69% | 1.61% | lujohotel.com · 18.52% | 12/240 |
Telegram
1 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 246 | 409 | ohtapark.ru · 23 000 | 116/186 |
| Publication rate | 0.97 posts/day | 0.51 / day | ohtapark.ru · 4.37 / day | 40/146 |
| TG VR (median) | 38.21% | 43.53% | hotel-sposad.ru · 188.89% | 83/145 |
| TG median views | 94 | 209 | rivieraresort.ru · 8 010 | 111/145 |
| Telegram positive reactions share | 99.14% | 100.00% | 2112hotels.com · 100.00% | 82/138 |
Dzen
2 of 3 above median
Platform page
dzen.ru/id/61407506b860ea08a20671d5
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 49 | 88 | covid-control.ru · 1 920 | 12/19 |
| Publication rate | 0.64 posts/day | 0.25 / day | seagalaxy.com · 0.86 / day | 3/10 |
| Dzen VR (median) | 2.04% | 1.71% | sochidetox.ru · 31.25% | 5/10 |