hozyindachi.ru — comparison by category
Benchmark scope: Товары для дома. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 65 | 36% |
| Telegram | No | 42 | 23% |
| Odnoklassniki | No | 6 | 3% |
| YouTube | No | 4 | 2% |
| Dzen | Yes | 13 | 7% |
| RUTUBE | Yes | 4 | 2% |
| Threads | No | 1 | 1% |
| Google Play | No | 1 | 1% |
| AppGallery | No | 1 | 1% |
Common gaps: Telegram , Odnoklassniki , YouTube , Threads , Google Play , AppGallery
Metric comparison by platform
VK
4 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 3 802 | 1 464 | ormatek.com · 117 937 | 22/64 |
| Publication rate | 0.64 posts/day | 0.55 / day | senseville.ru · 1.21 / day | 12/34 |
| IR (by views) | 2.19% | 2.19% | энвио.рф · 22.44% | 16/31 |
| LR (by views) | 2.08% | 2.06% | amelistudio.com · 17.82% | 15/31 |
| Total VK video views | 82 | 1 748 | doncotton26.com · 37 802 | 20/22 |
Dzen
1 metrics are leading
Platform page
zen.yandex.ru/id/5b2cafd145c2c800a9603de5
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 1 607 | 214 | ormatek.com · 2 019 | 2/14 |
| Publication rate | 0.29 posts/day | 0.32 / day | amelistudio.com · 0.86 / day | 7/11 |
| Dzen VR (median) | 0.12% | 3.29% | verinson.ru · 112.65% | 8/8 |
| IR (by views) | 11.11% | 2.52% | hozyindachi.ru · 11.11% | 1/6 |
RUTUBE
1 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Rutube subs | 52 | 20 | hozyindachi.ru · 52 | 1/4 |
| Rutube videos | 128 | 128 | amelistudio.com · 586 | 3/5 |