htsn.ru — comparison by category
Benchmark scope: Маркетплейсы. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 438 | 46% |
| VK Video | No | 5 | 1% |
| Telegram | No | 239 | 25% |
| Odnoklassniki | No | 28 | 3% |
| YouTube | No | 28 | 3% |
| Dzen | No | 84 | 9% |
| RUTUBE | Yes | 68 | 7% |
| Google Play | No | 33 | 3% |
| App Store | No | 30 | 3% |
| RuStore | No | 6 | 1% |
| AppGallery | No | 5 | 1% |
Common gaps: VK Video , Telegram , Odnoklassniki , YouTube , Dzen , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
VK
1 of 4 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 4 285 | 2 250 | khl.ru · 2 026 592 | 162/423 |
| Publication rate | 0.32 posts/day | 0.43 / day | razborkin.ru · 71.43 / day | 144/239 |
| IR (by views) | 0.75% | 1.91% | naimix.ru · 161.67% | 185/224 |
| LR (by views) | 0.64% | 1.50% | biliard-expert.ru · 50.31% | 184/222 |
RUTUBE
2 of 2 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Rutube subs | 214 | 29 | pop-music.ru · 3 194 | 13/67 |
| Rutube videos | 264 | 134 | pop-music.ru · 2 048 | 16/68 |