husmann.su — comparison by category
Benchmark scope: Нефтегаз и химическая промышленность. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 52 | 40% |
| Telegram | Yes | 24 | 19% |
| Odnoklassniki | No | 1 | 1% |
| YouTube | No | 6 | 5% |
| Dzen | No | 14 | 11% |
| RUTUBE | No | 10 | 8% |
| Google Play | No | 1 | 1% |
Common gaps: Odnoklassniki , YouTube , Dzen , RUTUBE , Google Play
Metric comparison by platform
VK
2 of 4 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 93 | 131 | kaoristore.ru · 327 227 | 30/50 |
| Publication rate | 0.14 posts/day | 0.25 / day | mostransneft.ru · 2.64 / day | 14/23 |
| IR (by views) | 4.41% | 2.48% | kaoristore.ru · 26.86% | 5/19 |
| LR (by views) | 3.68% | 2.20% | kaoristore.ru · 24.03% | 5/18 |
Telegram
2 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 107 | 212 | kaoristore.ru · 32 200 | 18/25 |
| Publication rate | 0.19 posts/day | 0.44 / day | gubkin.ru · 13.23 / day | 17/17 |
| TG VR (median) | 89.72% | 60.85% | baltapress.ru · 131.97% | 6/17 |
| TG median views | 96 | 239 | gubkin.ru · 3 304 | 16/17 |
| Telegram positive reactions share | 100.00% | 100.00% | baltapress.ru · 100.00% | 4/17 |