hyggeland.ru — comparison by category
Benchmark scope: Банк. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 135 | 38% |
| Telegram | No | 91 | 25% |
| Odnoklassniki | No | 19 | 5% |
| YouTube | No | 5 | 1% |
| Dzen | Yes | 32 | 9% |
| RUTUBE | No | 14 | 4% |
| Google Play | No | 20 | 6% |
| App Store | No | 13 | 4% |
| RuStore | No | 20 | 6% |
| AppGallery | No | 15 | 4% |
Common gaps: Telegram , Odnoklassniki , YouTube , RUTUBE , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
VK
2 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 2 789 | 1 853 | sberbank.ru · 3 319 526 | 54/118 |
| Publication rate | 0.07 posts/day | 0.39 / day | tarocards.ru · 2.71 / day | 64/76 |
| IR (by views) | 1.25% | 1.43% | faktoria-print.ru · 45.78% | 40/72 |
| LR (by views) | 1.25% | 1.16% | faktoria-print.ru · 45.78% | 34/70 |
| Total VK video views | 84 | 4 036 | sberbank.ru · 2 061 735 | 40/44 |
Dzen
1 metrics are leading
Platform page
zen.yandex.ru/id/5eb00cff13284a1c24117833
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 182 | 648 | banki.ru · 219 668 | 23/33 |
| Publication rate | 0.07 posts/day | 0.14 / day | sravni.ru · 7.11 / day | 15/16 |
| Dzen VR (median) | 308.24% | 0.92% | hyggeland.ru · 308.24% | 1/14 |
| Dzen ER (median) | 1.10% | 0.17% | gdpquadrat.com · 1.61% | 2/5 |
| IR (by views) | 0.36% | 3.32% | gdpquadrat.com · 100.00% | 13/14 |
| LR (by views) | 0.36% | 3.17% | gdpquadrat.com · 100.00% | 13/14 |