i-vent.ru — comparison by category
Benchmark scope: Дизайн интерьеров и архитектура. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 179 | 49% |
| VK Video | No | 4 | 1% |
| Telegram | Yes | 108 | 30% |
| Odnoklassniki | Yes | 9 | 2% |
| YouTube | No | 6 | 2% |
| Dzen | Yes | 42 | 12% |
| RUTUBE | No | 36 | 10% |
| Google Play | No | 3 | 1% |
| App Store | No | 1 | 0% |
Common gaps: VK Video , YouTube , RUTUBE , Google Play , App Store
Metric comparison by platform
VK
4 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 77 745 | 683 | dp-m.ru · 106 270 | 4/177 |
| Publication rate | 1.25 posts/day | 0.21 / day | pgsale.ru · 3.96 / day | 6/103 |
| IR (by views) | 1.06% | 2.17% | listivetka.ru · 16.67% | 76/99 |
| LR (by views) | 0.72% | 2.06% | listivetka.ru · 16.67% | 80/98 |
| Total VK video views | 107 875 | 829 | dp-m.ru · 269 531 | 5/59 |
| Total VK video comments | 23 | 9 | svary.ru · 155 | 5/25 |
Telegram
3 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 7 790 | 252 | weddingpost.ru · 375 000 | 8/107 |
| Publication rate | 0.99 posts/day | 0.61 / day | weddingpost.ru · 6.00 / day | 29/81 |
| TG VR (median) | 17.84% | 40.25% | meko21.ru · 169.49% | 64/81 |
| TG median views | 1 390 | 147 | weddingpost.ru · 18 350 | 7/81 |
| Telegram positive reactions share | 89.61% | 97.74% | 77.steinrus.ru · 100.00% | 56/78 |
Odnoklassniki
2 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| OK posts (period) | 19 | 6 | i-vent.ru · 19 | 1/10 |
| OK likes (period) | 17 | 6 | i-vent.ru · 17 | 1/6 |
| OK comments (period) | 2 | 2 | ilabirint.com · 9 | 2/3 |
Dzen
2 of 3 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 1 837 | 107 | atlant93.ru · 5 562 | 5/43 |
| Publication rate | 0.57 posts/day | 0.39 / day | dp-m.ru · 5.50 / day | 8/21 |
| Dzen VR (median) | 0.30% | 5.63% | b-h-c.ru · 638.64% | 14/18 |