i2crm.ru — comparison by category
Benchmark scope: Кибербезопасность. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 110 | 43% |
| Telegram | Yes | 74 | 29% |
| Odnoklassniki | No | 9 | 4% |
| YouTube | No | 2 | 1% |
| Dzen | Yes | 36 | 14% |
| RUTUBE | No | 31 | 12% |
| Google Play | No | 4 | 2% |
| App Store | No | 4 | 2% |
| RuStore | No | 4 | 2% |
| AppGallery | No | 1 | 0% |
Common gaps: Odnoklassniki , YouTube , RUTUBE , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
VK
2 of 4 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 609 | 617 | tkani-expert.ru · 106 538 | 56/110 |
| Publication rate | 0.18 posts/day | 0.25 / day | roof.severstal.com · 2.29 / day | 40/62 |
| IR (by views) | 2.64% | 1.67% | tkani-expert.ru · 20.56% | 23/58 |
| LR (by views) | 2.64% | 1.51% | tkani-expert.ru · 19.01% | 19/57 |
Telegram
2 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 703 | 376 | tkani-expert.ru · 27 100 | 31/74 |
| Publication rate | 0.2 posts/day | 0.52 / day | dekohair.ru · 5.67 / day | 49/53 |
| TG VR (median) | 28.02% | 36.98% | i-mt.net · 240.38% | 32/52 |
| IR (by views) | 3.64% | 3.85% | stalmax.ru · 11.69% | 3/4 |
| TG median views | 197 | 289 | delta.ru · 3 905 | 32/52 |
| Telegram positive reactions share | 100.00% | 98.12% | 214.фрт.рф · 100.00% | 9/50 |
Dzen
1 of 1 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 522 | 123 | tkani-expert.ru · 10 331 | 9/37 |