icpress.ru — comparison by category
Benchmark scope: Банк. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 135 | 38% |
| Telegram | No | 91 | 25% |
| Odnoklassniki | No | 19 | 5% |
| YouTube | No | 5 | 1% |
| Dzen | No | 33 | 9% |
| RUTUBE | Yes | 13 | 4% |
| Google Play | No | 20 | 6% |
| App Store | No | 13 | 4% |
| RuStore | No | 20 | 6% |
| AppGallery | No | 15 | 4% |
Common gaps: Telegram , Odnoklassniki , YouTube , Dzen , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
VK
0 of 2 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 114 | 1 853 | sberbank.ru · 3 319 526 | 102/118 |
| Publication rate | 0.04 posts/day | 0.39 / day | tarocards.ru · 2.71 / day | 68/76 |
RUTUBE
0 of 2 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Rutube subs | 2 | 8 | lp.psbank.ru · 2 851 | 12/14 |
| Rutube videos | 4 | 110 | ib.psbank.ru · 971 | 13/13 |