iksr.ru — comparison by category
Benchmark scope: Высшее образование. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 115 | 50% |
| VK Video | No | 1 | 0% |
| Telegram | Yes | 85 | 37% |
| Odnoklassniki | No | 15 | 7% |
| YouTube | No | 4 | 2% |
| Dzen | No | 24 | 10% |
| RUTUBE | No | 21 | 9% |
| Google Play | No | 4 | 2% |
| App Store | No | 6 | 3% |
| RuStore | No | 2 | 1% |
| AppGallery | No | 3 | 1% |
Common gaps: VK Video , Odnoklassniki , YouTube , Dzen , RUTUBE , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
VK
4 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 5 295 | 3 231 | ska.ru · 417 404 | 43/105 |
| Publication rate | 0.96 posts/day | 0.50 / day | ska.ru · 9.68 / day | 14/79 |
| IR (by views) | 2.16% | 1.67% | danceology.ru · 42.14% | 31/75 |
| LR (by views) | 1.83% | 1.57% | danceology.ru · 30.75% | 30/72 |
| Total VK video views | 246 | 1 536 | dveri-academy.ru · 664 379 | 39/50 |
Telegram
1 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 1 480 | 1 454 | ska.ru · 53 300 | 41/82 |
| Publication rate | 1.03 posts/day | 1.05 / day | ska.ru · 20.00 / day | 37/72 |
| TG VR (median) | 13.65% | 25.97% | kcid.ru · 145.17% | 54/71 |
| TG median views | 202 | 399 | mi.university · 5 406 | 47/71 |
| Telegram positive reactions share | 95.45% | 95.65% | akademiyaotkritiy.ru · 100.00% | 37/71 |