iksystems.ru — comparison by category
Benchmark scope: Кибербезопасность. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 110 | 43% |
| Telegram | Yes | 74 | 29% |
| Odnoklassniki | No | 9 | 4% |
| YouTube | No | 2 | 1% |
| Dzen | Yes | 36 | 14% |
| RUTUBE | Yes | 30 | 12% |
| Google Play | No | 4 | 2% |
| App Store | No | 4 | 2% |
| RuStore | No | 4 | 2% |
| AppGallery | No | 1 | 0% |
Common gaps: Odnoklassniki , YouTube , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
VK
2 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 442 | 617 | tkani-expert.ru · 106 538 | 59/110 |
| Publication rate | 0.11 posts/day | 0.25 / day | roof.severstal.com · 2.29 / day | 48/62 |
| IR (by views) | 5.84% | 1.67% | tkani-expert.ru · 20.56% | 8/58 |
| LR (by views) | 4.67% | 1.51% | tkani-expert.ru · 19.01% | 9/57 |
| Total VK video views | 17 | 238 | tkani-expert.ru · 884 705 | 34/38 |
Telegram
1 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 326 | 376 | tkani-expert.ru · 27 100 | 40/74 |
| Publication rate | 0.2 posts/day | 0.52 / day | dekohair.ru · 5.67 / day | 50/53 |
| TG VR (median) | 52.45% | 36.98% | i-mt.net · 240.38% | 20/52 |
| TG median views | 171 | 289 | delta.ru · 3 905 | 35/52 |
| Telegram positive reactions share | 97.67% | 98.12% | 214.фрт.рф · 100.00% | 26/50 |
Dzen
0 of 2 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 74 | 123 | tkani-expert.ru · 10 331 | 21/37 |
| Publication rate | 0.11 posts/day | 0.18 / day | investsteel.ru · 7.14 / day | 12/17 |
RUTUBE
3 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Rutube subs | 69 | 41 | kaspersky.ru · 2 696 | 12/28 |
| Rutube videos | 131 | 134 | roof.severstal.com · 2 605 | 16/30 |
| Total views | 64 | 77 | kaspersky.ru · 2 501 | 7/12 |
| Publication rate | 0.08 videos/day | 0.23 / day | roof.severstal.com · 1.87 / day | 12/12 |
| VR (median) | 46.38% | 28.82% | craftwall.ru · 150.00% | 5/12 |
| Like rate (median) | 5.49% | 3.33% | roof.severstal.com · 12.50% | 3/7 |