imba.shop — comparison by category
Benchmark scope: Продуктовый ритейл и доставка. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 96 | 57% |
| Telegram | Yes | 57 | 34% |
| Odnoklassniki | No | 5 | 3% |
| YouTube | Yes | 5 | 3% |
| Dzen | No | 16 | 10% |
| RUTUBE | No | 8 | 5% |
| Google Play | No | 8 | 5% |
| App Store | No | 6 | 4% |
| AppGallery | No | 2 | 1% |
Common gaps: Odnoklassniki , Dzen , RUTUBE , Google Play , App Store , AppGallery
Metric comparison by platform
VK
1 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 55 949 | 1 628 | promo.loreal-paris.ru · 307 188 | 5/91 |
| Publication rate | 3.54 posts/day | 0.32 / day | imba.shop · 3.54 / day | 1/50 |
| IR (by views) | 2.84% | 2.25% | foodcity.ru · 16.43% | 19/45 |
| LR (by views) | 2.53% | 1.81% | foodcity.ru · 16.33% | 18/45 |
| Total VK video views | 233 221 | 1 079 | homosporin.ru · 245 864 | 2/33 |
| Total VK video comments | 27 | 6 | promo.loreal-paris.ru · 75 | 2/14 |
Telegram
3 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 2 200 | 744 | finuslugi.ru · 59 900 | 20/58 |
| Publication rate | 0.91 posts/day | 0.85 / day | goodork.ru · 3.90 / day | 22/46 |
| TG VR (median) | 16.64% | 29.23% | miratorg.ru · 110.49% | 37/46 |
| TG median views | 366 | 277 | miratorg.ru · 11 608 | 18/46 |
| Telegram positive reactions share | 83.87% | 98.59% | 5dtech.pro · 100.00% | 39/44 |
YouTube
4 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| YT subs | 2 230 000 | 73 850 | imba.shop · 2 230 000 | 1/6 |
| Videos | 2 357 | 569 | imba.shop · 2 357 | 1/5 |
| Total views | 1 328 473 075 | 14 697 954 | imba.shop · 1 328 473 075 | 1/5 |
| Publication rate | 0.35 videos/day | 0.80 / day | leovit.ru · 1.00 / day | 3/3 |
| VR (median) | 15.13% | 8.19% | vseinstrumenti.ru · 18.42% | 2/4 |
| Like rate (median) | 8.93% | 2.78% | imba.shop · 8.93% | 1/3 |
| Comment rate (median) | 0.17% | 0.17% | myekotort.ru · 0.36% | 2/3 |