imba.shop — comparison by category
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 15 | 100% |
| Telegram | Yes | 13 | 87% |
| YouTube | Yes | 3 | 20% |
| Dzen | No | 10 | 67% |
| RUTUBE | No | 5 | 33% |
| Google Play | No | 5 | 33% |
| App Store | No | 4 | 27% |
| AppGallery | No | 2 | 13% |
Common gaps: Dzen , RUTUBE , Google Play , App Store , AppGallery
Metric comparison by platform
VK
1 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 55 949 | 33 270 | vseinstrumenti.ru · 658 449 | 3/14 |
| Publication rate | 3.54 posts/day | 0.88 / day | imba.shop · 3.54 / day | 1/12 |
| IR (by views) | 2.84% | 1.62% | art-fact-products.com · 13.97% | 3/12 |
| LR (by views) | 2.53% | 1.41% | art-fact-products.com · 4.89% | 3/12 |
| Total VK video views | 233 221 | 8 888 | vseinstrumenti.ru · 10 211 455 | 2/10 |
| Total VK video comments | 27 | 6 | vseinstrumenti.ru · 1 062 | 2/8 |
Telegram
0 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 2 200 | 3 135 | finuslugi.ru · 59 900 | 10/14 |
| Publication rate | 0.91 posts/day | 1.02 / day | m2-shop.ru · 3.22 / day | 9/12 |
| TG VR (median) | 16.64% | 16.69% | dek.ru · 39.67% | 7/12 |
| IR (by views) | 0.65% | 2.87% | m2-shop.ru · 11.01% | 12/12 |
| TG median views | 366 | 762 | finuslugi.ru · 10 020 | 8/12 |
| Telegram positive reactions share | 83.87% | 94.48% | m2-shop.ru · 100.00% | 9/11 |
YouTube
5 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| YT subs | 2 230 000 | 254 500 | imba.shop · 2 230 000 | 1/4 |
| Videos | 2 357 | 532 | imba.shop · 2 357 | 1/4 |
| Total views | 1 328 473 075 | 29 365 422 | imba.shop · 1 328 473 075 | 1/4 |
| Publication rate | 0.35 videos/day | 0.68 / day | leovit.ru · 1.00 / day | 2/2 |
| VR (median) | 15.13% | 15.13% | vseinstrumenti.ru · 18.42% | 2/3 |
| Like rate (median) | 8.93% | 5.85% | imba.shop · 8.93% | 1/2 |
| Comment rate (median) | 0.17% | 0.09% | imba.shop · 0.17% | 1/2 |