imbir.spb.ru — comparison by category
Benchmark scope: Рестораны. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 136 | 50% |
| VK Video | No | 2 | 1% |
| Telegram | No | 94 | 35% |
| Odnoklassniki | Yes | 2 | 1% |
| YouTube | No | 8 | 3% |
| Dzen | Yes | 12 | 4% |
| RUTUBE | Yes | 7 | 3% |
| Google Play | No | 14 | 5% |
| App Store | No | 12 | 4% |
| RuStore | No | 4 | 1% |
| AppGallery | No | 1 | 0% |
Common gaps: VK Video , Telegram , YouTube , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
VK
2 of 4 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 1 546 | 1 588 | tommyfish.ru · 125 722 | 69/132 |
| Publication rate | 0.04 posts/day | 0.32 / day | gedzagroup.ru · 3.82 / day | 84/90 |
| IR (by views) | 2.74% | 1.93% | m111.rvbar.ru · 54.68% | 27/83 |
| LR (by views) | 2.74% | 1.52% | m111.rvbar.ru · 43.99% | 23/83 |
Odnoklassniki
0 of 2 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| OK posts (period) | 1 | 5 | xn----8sbf5ajkcnmec2i.xn--p1ai · 9 | 2/2 |
| OK likes (period) | 1 | 9 | xn----8sbf5ajkcnmec2i.xn--p1ai · 17 | 2/2 |
Dzen
0 of 3 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 261 | 320 | restorating.ru · 4 959 | 8/13 |
| Publication rate | 0.04 posts/day | 0.11 / day | forest43.ru · 0.68 / day | 6/6 |
| Dzen VR (median) | 0.38% | 0.86% | forest43.ru · 9.60% | 6/6 |
RUTUBE
1 of 2 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Rutube subs | 29 | 21 | chefpoint.ru · 192 | 3/7 |
| Rutube videos | 83 | 92 | restcentr.ru · 634 | 5/8 |