imdvor.ru — comparison by category
Benchmark scope: Украшения. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 59 | 38% |
| Telegram | No | 37 | 24% |
| Odnoklassniki | Yes | 7 | 5% |
| YouTube | No | 3 | 2% |
| Dzen | Yes | 8 | 5% |
| RUTUBE | No | 1 | 1% |
| Google Play | No | 7 | 5% |
| App Store | No | 4 | 3% |
| RuStore | No | 5 | 3% |
| AppGallery | No | 1 | 1% |
Common gaps: Telegram , YouTube , RUTUBE , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
VK
1 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 32 320 | 3 418 | atelier.sokolov.ru · 2 793 178 | 9/57 |
| Publication rate | 0.14 posts/day | 0.46 / day | diamant-online.ru · 2.96 / day | 29/34 |
| IR (by views) | 0.93% | 1.92% | hockey-jewelry.ru · 25.00% | 28/34 |
| LR (by views) | 0.74% | 1.71% | hockey-jewelry.ru · 25.00% | 28/34 |
| Total VK video views | 16 | 3 750 | zoloto585.ru · 132 207 | 22/24 |
Odnoklassniki
0 of 2 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| OK posts (period) | 4 | 14 | diamant-online.ru · 43 | 8/8 |
| OK likes (period) | 4 | 20 | zoloto585.ru · 187 | 6/7 |
Dzen
1 of 1 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 968 | 216 | zoloto585.ru · 1 157 | 2/9 |