imeit.ru — comparison by category
Benchmark scope: Высшее образование. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 115 | 50% |
| VK Video | No | 1 | 0% |
| Telegram | Yes | 85 | 37% |
| Odnoklassniki | No | 15 | 7% |
| YouTube | No | 4 | 2% |
| Dzen | No | 24 | 10% |
| RUTUBE | Yes | 20 | 9% |
| Google Play | No | 4 | 2% |
| App Store | No | 6 | 3% |
| RuStore | No | 2 | 1% |
| AppGallery | No | 3 | 1% |
Common gaps: VK Video , Odnoklassniki , YouTube , Dzen , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
VK
2 of 4 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 4 746 | 3 231 | ska.ru · 417 404 | 46/105 |
| Publication rate | 1.36 posts/day | 0.50 / day | ska.ru · 9.68 / day | 9/79 |
| IR (by views) | 1.21% | 1.67% | danceology.ru · 42.14% | 50/75 |
| LR (by views) | 1.16% | 1.57% | danceology.ru · 30.75% | 47/72 |
Telegram
3 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 1 020 | 1 454 | ska.ru · 53 300 | 47/82 |
| Publication rate | 1.07 posts/day | 1.05 / day | ska.ru · 20.00 / day | 36/72 |
| TG VR (median) | 40.10% | 25.97% | kcid.ru · 145.17% | 19/71 |
| TG median views | 409 | 399 | mi.university · 5 406 | 35/71 |
| Telegram positive reactions share | 94.94% | 95.65% | akademiyaotkritiy.ru · 100.00% | 39/71 |
RUTUBE
0 of 2 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Rutube subs | 3 | 92 | metamodern.ru · 3 184 | 20/20 |
| Rutube videos | 66 | 186 | metamodern.ru · 2 066 | 16/20 |