imperiatechno.ru — comparison by category
Benchmark scope: Электроника и бытовая техника. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 94 | 36% |
| Telegram | Yes | 47 | 18% |
| Odnoklassniki | Yes | 4 | 2% |
| YouTube | No | 5 | 2% |
| Dzen | Yes | 23 | 9% |
| RUTUBE | No | 21 | 8% |
| Google Play | Yes | 4 | 2% |
| App Store | No | 5 | 2% |
| RuStore | No | 1 | 0% |
| AppGallery | No | 2 | 1% |
Common gaps: YouTube , RUTUBE , App Store , RuStore , AppGallery
Metric comparison by platform
VK
3 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 18 048 | 1 518 | cenalom.ru · 200 628 | 13/93 |
| Publication rate | 2.5 posts/day | 0.29 / day | ixbt.com · 71.43 / day | 3/49 |
| IR (by views) | 1.54% | 1.54% | lex1.ru · 15.12% | 22/43 |
| LR (by views) | 1.15% | 1.29% | lex1.ru · 13.33% | 24/42 |
| Total VK video views | 58 | 1 266 | ixbt.com · 387 863 | 22/28 |
Telegram
3 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 20 100 | 403 | istudio-shop.ru · 248 526 | 6/48 |
| Publication rate | 3.47 posts/day | 0.97 / day | imarket-orenburg.ru · 5.21 / day | 3/33 |
| TG VR (median) | 15.82% | 25.33% | prompylesos.ru · 193.90% | 22/31 |
| TG median views | 3 180 | 374 | 5element.by · 27 100 | 5/31 |
| Telegram positive reactions share | 66.25% | 94.24% | elementleasing.ru · 100.00% | 26/28 |
Odnoklassniki
3 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| OK posts (period) | 40 | 9 | imperiatechno.ru · 40 | 1/5 |
| OK likes (period) | 283 | 30 | imperiatechno.ru · 283 | 1/4 |
| OK comments (period) | 448 | 226 | imperiatechno.ru · 448 | 1/2 |
Dzen
4 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 77 384 | 40 | ixbt.com · 200 247 | 2/24 |
| Publication rate | 2.86 posts/day | 0.32 / day | ixbt.com · 7.14 / day | 2/11 |
| Dzen VR (median) | 0.06% | 0.68% | evelux.ru · 5.77% | 8/9 |
| IR (by views) | 4.71% | 3.70% | electrogor.ru · 81.82% | 3/7 |
| LR (by views) | 3.35% | 3.35% | electrogor.ru · 81.82% | 4/7 |
Google Play
1 metrics are leading
Platform page
play.google.com/store/apps/details?id=ru.vbr.application
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Android installs | 50 000 | 50 000 | technopark.ru · 500 000 | 3/5 |
| Android rating | 5 | 4.71 | imperiatechno.ru · 5 | 1/2 |
| Android ratings count | 489 | 2 864 | technopark.ru · 5 239 | 2/2 |