individfabrika.ru — comparison by category
Benchmark scope: Кино и стриминг. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 39 | 33% |
| Telegram | Yes | 35 | 29% |
| Odnoklassniki | No | 7 | 6% |
| YouTube | No | 5 | 4% |
| Dzen | No | 9 | 8% |
| RUTUBE | No | 7 | 6% |
| Google Play | No | 5 | 4% |
| App Store | No | 4 | 3% |
| RuStore | No | 3 | 3% |
| AppGallery | No | 2 | 2% |
Common gaps: Odnoklassniki , YouTube , Dzen , RUTUBE , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
VK
1 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 3 769 | 4 824 | wink.ru · 386 305 | 20/33 |
| Publication rate | 0.29 posts/day | 0.61 / day | wink.ru · 3.36 / day | 19/26 |
| IR (by views) | 2.09% | 2.03% | promo.viju.ru · 48.27% | 12/25 |
| LR (by views) | 1.80% | 1.85% | promo.viju.ru · 30.93% | 14/25 |
| Total VK video views | 2 326 | 3 418 | wink.ru · 6 256 865 | 10/17 |
Telegram
1 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 197 | 1 140 | kinopoisk.ru · 853 000 | 30/35 |
| Publication rate | 0.35 posts/day | 0.81 / day | wink.ru · 11.12 / day | 25/29 |
| TG VR (median) | 65.48% | 24.20% | xn--80aacod7bknvc.xn--p1ai · 87.56% | 2/29 |
| TG median views | 129 | 386 | kinopoisk.ru · 31 500 | 26/29 |
| Telegram positive reactions share | 76.29% | 91.12% | divinare.ru · 100.00% | 25/28 |