ins-i.ru — comparison by category
Benchmark scope: Школьное образование. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 157 | 55% |
| VK Video | No | 5 | 2% |
| Telegram | Yes | 94 | 33% |
| Odnoklassniki | No | 3 | 1% |
| YouTube | Yes | 17 | 6% |
| Dzen | No | 25 | 9% |
| RUTUBE | No | 18 | 6% |
| Threads | No | 1 | 0% |
| Google Play | No | 11 | 4% |
| App Store | No | 9 | 3% |
| RuStore | No | 7 | 2% |
| AppGallery | No | 3 | 1% |
Common gaps: VK Video , Odnoklassniki , Dzen , RUTUBE , Threads , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
VK
3 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 7 937 | 2 266 | sektaschool.ru · 141 734 | 28/130 |
| Publication rate | 0.43 posts/day | 0.36 / day | yudaevschool24.space · 11.79 / day | 45/93 |
| IR (by views) | 0.17% | 2.42% | yudaevschool24.space · 91.45% | 83/86 |
| LR (by views) | 0.12% | 2.07% | drifting.su · 69.44% | 83/84 |
| Total VK video views | 3 711 | 1 271 | yudaevschool24.space · 2 753 941 | 23/59 |
| Total VK video comments | 1 | 6 | yudaevschool24.space · 491 | 25/26 |
Telegram
4 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 2 190 | 794 | neofamily.ru · 93 100 | 32/90 |
| Publication rate | 0.5 posts/day | 0.90 / day | classic-school.ru · 6.00 / day | 54/75 |
| TG VR (median) | 42.56% | 23.37% | rexgolg.ru · 300.00% | 20/73 |
| TG median views | 932 | 359 | neofamily.ru · 11 700 | 16/73 |
| Telegram positive reactions share | 99.08% | 94.58% | 1c.ru · 100.00% | 23/69 |
YouTube
4 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| YT subs | 8 430 | 1 700 | englex.ru · 897 000 | 5/14 |
| Videos | 187 | 150 | danco-studio.ru · 2 560 | 6/14 |
| Total views | 645 747 | 339 666 | danco-studio.ru · 238 319 422 | 6/14 |
| Publication rate | 0.18 videos/day | 0.42 / day | danco-studio.ru · 2.66 / day | 4/4 |
| VR (median) | 8.05% | 2.76% | urogent.ru · 72.71% | 3/7 |
| Like rate (median) | 0.76% | 4.36% | kireevaonline.ru · 25.40% | 4/4 |