insklad-nt.ru — comparison by category
Benchmark scope: Промышленная техника и оборудование. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 62 | 34% |
| Telegram | No | 27 | 15% |
| Odnoklassniki | No | 3 | 2% |
| YouTube | No | 2 | 1% |
| Dzen | No | 12 | 6% |
| RUTUBE | No | 19 | 10% |
| Google Play | No | 2 | 1% |
| App Store | No | 1 | 1% |
| RuStore | No | 1 | 1% |
Common gaps: Telegram , Odnoklassniki , YouTube , Dzen , RUTUBE , Google Play , App Store , RuStore
Metric comparison by platform
VK
5 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 644 | 458 | interskol.ru · 45 960 | 26/62 |
| Publication rate | 0.39 posts/day | 0.32 / day | skoltech.ru · 2.50 / day | 11/29 |
| IR (by views) | 5.54% | 2.42% | spectexexpert.ru · 11.11% | 5/27 |
| LR (by views) | 4.51% | 2.15% | spectexexpert.ru · 11.11% | 6/26 |
| Total VK video views | 3 263 | 550 | xn--80ajwghbbpc3d.xn--p1ai · 981 086 | 9/23 |
| Total VK video comments | 2 | 6 | agat-group.com · 426 | 7/9 |