instep.city — comparison by category
Benchmark scope: Застройщики. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 373 | 49% |
| VK Video | No | 8 | 1% |
| Telegram | Yes | 265 | 35% |
| Odnoklassniki | No | 18 | 2% |
| YouTube | No | 26 | 3% |
| Dzen | No | 76 | 10% |
| RUTUBE | Yes | 52 | 7% |
| Google Play | No | 16 | 2% |
| App Store | No | 8 | 1% |
| RuStore | No | 6 | 1% |
| AppGallery | No | 4 | 1% |
Common gaps: VK Video , Odnoklassniki , YouTube , Dzen , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
VK
3 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 2 443 | 1 679 | dom.topshouse.ru · 157 197 | 151/357 |
| Publication rate | 0.46 posts/day | 0.43 / day | oberegvdom.ru · 8.50 / day | 100/249 |
| IR (by views) | 0.57% | 1.12% | биинэра.рф · 28.47% | 162/234 |
| LR (by views) | 0.33% | 0.91% | биинэра.рф · 24.81% | 198/229 |
| Total VK video views | 3 519 | 1 667 | devcent.ru · 940 338 | 58/165 |
| Total VK video comments | 2 | 3 | malinki-life.ru · 86 | 34/60 |
Telegram
4 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 3 100 | 837 | pik.ru · 373 000 | 52/258 |
| Publication rate | 0.96 posts/day | 0.79 / day | citi-park.com · 4.53 / day | 81/218 |
| TG VR (median) | 23.06% | 33.84% | kp-albatross.ru · 163.95% | 157/217 |
| TG median views | 715 | 401 | pik.ru · 17 650 | 63/217 |
| Telegram positive reactions share | 100.00% | 98.67% | 1-ng.ru · 100.00% | 26/205 |
RUTUBE
3 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Rutube subs | 27 | 16 | ontario-pro.ru · 879 | 18/52 |
| Rutube videos | 163 | 103 | termodom-pnz.ru · 1 433 | 18/53 |
| Total views | 24 | 46 | maxi-life.ru · 3 421 | 16/22 |
| Publication rate | 4 videos/day | 1.00 / day | xn--j1aefbn.life · 6.00 / day | 3/22 |
| VR (median) | 12.96% | 51.43% | gkskat.ru · 1923.08% | 18/23 |