invalidnye-kolyaski.ru — comparison by category
Benchmark scope: Автодилеры. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 156 | 40% |
| VK Video | No | 2 | 1% |
| Telegram | Yes | 84 | 22% |
| Odnoklassniki | Yes | 22 | 6% |
| YouTube | Yes | 17 | 4% |
| Dzen | Yes | 37 | 10% |
| RUTUBE | Yes | 37 | 10% |
| Google Play | No | 8 | 2% |
| App Store | No | 8 | 2% |
| RuStore | No | 3 | 1% |
Common gaps: VK Video , Google Play , App Store , RuStore
Metric comparison by platform
VK
6 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 6 579 | 1 300 | chery.ru · 362 777 | 37/147 |
| Publication rate | 1.86 posts/day | 0.36 / day | kit-auto18.ru · 9.54 / day | 4/93 |
| IR (by views) | 2.32% | 1.57% | autoprestus.ru · 52.95% | 34/82 |
| LR (by views) | 1.69% | 1.26% | autoprestus.ru · 52.87% | 34/81 |
| Total VK video views | 31 196 | 2 817 | lada.ru · 1 891 814 | 13/69 |
| Total VK video comments | 89 | 9 | minako.ru · 1 242 | 8/37 |
Telegram
2 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 1 090 | 502 | ma-electro.ru · 147 000 | 29/83 |
| Publication rate | 2.67 posts/day | 0.63 / day | promo-major.ru · 7.30 / day | 7/58 |
| TG VR (median) | 13.85% | 33.33% | packo.ru · 275.54% | 43/57 |
| TG median views | 151 | 371 | chery.ru · 22 562 | 39/57 |
| Telegram positive reactions share | 72.97% | 95.45% | alavann-shop.ru · 100.00% | 45/53 |
Odnoklassniki
4 of 4 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| OK posts (period) | 28 | 10 | lada.ru · 29 | 2/20 |
| OK likes (period) | 173 | 26 | lada.ru · 3 445 | 5/18 |
| OK comments (period) | 16 | 16 | tsa.lada.ru · 118 966 | 5/9 |
| OK reposts (period) | 39 | 28 | lada.ru · 1 279 | 3/8 |
YouTube
1 metrics are leading
Platform page
youtube.com/channel/UCIcxqzukajisMn0snxL9CXQ
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| YT subs | 9 550 | 1 930 | zavedi-auto.ru · 607 000 | 3/13 |
| Videos | 1 391 | 182 | ma-electro.ru · 1 872 | 2/13 |
| Total views | 2 820 082 | 420 012 | zavedi-auto.ru · 152 950 806 | 3/13 |
| Publication rate | 0.29 videos/day | 0.27 / day | ma-electro.ru · 4.50 / day | 4/9 |
| VR (median) | 18.40% | 10.28% | mebel.com · 37.07% | 2/8 |
| Like rate (median) | 3.30% | 1.72% | invalidnye-kolyaski.ru · 3.30% | 1/7 |
Dzen
2 of 6 above median
Platform page
dzen.ru/id/621b8518d9c7cd2722485e80
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 738 | 1 114 | lada.ru · 11 527 | 26/38 |
| Publication rate | 0.25 posts/day | 0.25 / day | scarlett.ru · 1.07 / day | 19/27 |
| Dzen VR (median) | 6.23% | 8.98% | luidor-cheb.ru · 48.11% | 17/27 |
| Dzen ER (median) | 0.27% | 0.27% | lada.ru · 0.62% | 10/22 |
| IR (by views) | 1.21% | 2.43% | unicum-chery.ru · 200.00% | 22/25 |
| LR (by views) | 1.21% | 2.21% | unicum-chery.ru · 200.00% | 22/25 |
RUTUBE
3 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Rutube subs | 260 | 112 | stelsmoto.ru · 5 095 | 12/38 |
| Rutube videos | 486 | 110 | minako.ru · 845 | 4/38 |
| Total views | 80 | 81 | omoda-agat-stavropol.ru · 4 262 | 11/17 |
| Publication rate | 0.12 videos/day | 1.00 / day | rdm.ru · 3.00 / day | 16/17 |
| VR (median) | 9.23% | 37.07% | inaka-fasad.ru · 262.50% | 16/19 |
| Like rate (median) | 8.33% | 5.44% | omvlgbo.ru · 11.66% | 3/14 |