iq-food.ru — comparison by category
Benchmark scope: Готовая еда и рационы. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 106 | 47% |
| Telegram | Yes | 49 | 22% |
| Odnoklassniki | No | 2 | 1% |
| YouTube | No | 2 | 1% |
| Dzen | No | 6 | 3% |
| RUTUBE | No | 2 | 1% |
| Google Play | No | 55 | 25% |
| App Store | No | 56 | 25% |
| RuStore | No | 53 | 24% |
| AppGallery | No | 12 | 5% |
Common gaps: Odnoklassniki , YouTube , Dzen , RUTUBE , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
VK
2 of 4 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 79 | 10 078 | farfor.ru · 337 163 | 95/98 |
| Publication rate | 0.04 posts/day | 0.46 / day | momohit.ru · 2.50 / day | 74/74 |
| IR (by views) | 4.76% | 1.69% | eda1.ru · 8.27% | 9/73 |
| LR (by views) | 4.76% | 1.22% | xn----7sbahck4b2addy.xn--p1ai · 6.27% | 4/72 |
Telegram
0 of 1 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 219 | 1 575 | farfor.ru · 58 400 | 40/46 |