istar.su — comparison by category
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 15 | 100% |
| Telegram | Yes | 15 | 100% |
| YouTube | No | 2 | 13% |
| Dzen | Yes | 8 | 53% |
| RUTUBE | Yes | 3 | 20% |
| Google Play | No | 4 | 27% |
| App Store | No | 4 | 27% |
| RuStore | No | 1 | 7% |
Common gaps: YouTube , Google Play , App Store , RuStore
Metric comparison by platform
VK
0 of 4 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 3 629 | 3 852 | olimp.xfit.ru · 81 199 | 9/16 |
| Publication rate | 0.21 posts/day | 0.32 / day | aviamotor.xfit.ru · 0.93 / day | 8/12 |
| IR (by views) | 1.27% | 3.67% | hydroniq.ru · 17.07% | 11/11 |
| LR (by views) | 0.79% | 2.09% | hydroniq.ru · 12.20% | 11/11 |
Telegram
1 of 4 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 65 | 373 | olimp.xfit.ru · 20 800 | 15/16 |
| Publication rate | 0.32 posts/day | 0.58 / day | aviamotor.xfit.ru · 2.24 / day | 13/13 |
| TG VR (median) | 47.69% | 24.25% | jacques-lemans.ru · 74.55% | 2/13 |
| TG median views | 31 | 139 | aviamotor.xfit.ru · 3 746 | 12/13 |
Dzen
0 of 2 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 10 | 448 | orel-shop.ru · 2 371 | 9/9 |
| Publication rate | 0.04 posts/day | 0.11 / day | elcanto.ru · 0.50 / day | 5/5 |
RUTUBE
0 of 2 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Rutube subs | 6 | 8 | vistasport.ru · 502 | 3/4 |
| Rutube videos | 55 | 106 | jacques-lemans.ru · 572 | 4/4 |