istudio-shop.ru — comparison by category
Benchmark scope: Электроника и бытовая техника. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 94 | 36% |
| Telegram | Yes | 47 | 18% |
| Odnoklassniki | No | 5 | 2% |
| YouTube | No | 5 | 2% |
| Dzen | No | 24 | 9% |
| RUTUBE | No | 21 | 8% |
| Google Play | No | 5 | 2% |
| App Store | No | 5 | 2% |
| RuStore | No | 1 | 0% |
| AppGallery | No | 2 | 1% |
Common gaps: Odnoklassniki , YouTube , Dzen , RUTUBE , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
VK
3 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 31 842 | 1 518 | cenalom.ru · 200 628 | 8/93 |
| Publication rate | 2.75 posts/day | 0.29 / day | ixbt.com · 71.43 / day | 2/49 |
| IR (by views) | 0.25% | 1.54% | lex1.ru · 15.12% | 38/43 |
| LR (by views) | 0.17% | 1.29% | lex1.ru · 13.33% | 39/42 |
| Total VK video views | 67 453 | 1 266 | ixbt.com · 387 863 | 2/28 |
| Total VK video comments | 1 | 8 | ixbt.com · 55 | 9/10 |
Telegram
1 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 248 526 | 403 | istudio-shop.ru · 248 526 | 1/48 |
| Publication rate | 4.91 posts/day | 0.97 / day | imarket-orenburg.ru · 5.21 / day | 2/33 |
| TG VR (median) | 4.54% | 25.33% | prompylesos.ru · 193.90% | 31/31 |
| TG median views | 11 294 | 374 | 5element.by · 27 100 | 2/31 |
| Telegram positive reactions share | 92.59% | 94.24% | elementleasing.ru · 100.00% | 17/28 |