itm-pro.ru — comparison by category
Benchmark scope: Освещение. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 73 | 34% |
| VK Video | No | 1 | 0% |
| Telegram | No | 32 | 15% |
| Odnoklassniki | No | 2 | 1% |
| YouTube | No | 6 | 3% |
| Dzen | No | 16 | 7% |
| RUTUBE | Yes | 12 | 6% |
Common gaps: VK Video , Telegram , Odnoklassniki , YouTube , Dzen
Metric comparison by platform
VK
0 of 4 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 129 | 657 | brafitting.ru · 13 842 | 51/70 |
| Publication rate | 0.11 posts/day | 0.18 / day | led-sib.ru · 1.04 / day | 23/31 |
| IR (by views) | 1.27% | 2.23% | de-light.ru · 28.57% | 17/28 |
| LR (by views) | 1.02% | 2.04% | de-light.ru · 28.57% | 18/28 |
RUTUBE
1 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Rutube subs | 1 | 4 | belysvet.ru · 262 | 11/12 |
| Rutube videos | 4 | 53 | newport-online.ru · 726 | 13/13 |
| Total views | 44 | 15 | hdlt.ru · 433 | 2/7 |
| Publication rate | 1 video/day | 1.00 / day | art-slu.ru · 1.00 / day | 4/7 |
| VR (median) | 4400.00% | 222.22% | itm-pro.ru · 4400.00% | 1/6 |