itr-rf.ru — comparison by category
Benchmark scope: Стройка и ремонт. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 154 | 30% |
| VK Video | No | 1 | 0% |
| Telegram | Yes | 67 | 13% |
| Odnoklassniki | No | 7 | 1% |
| YouTube | No | 6 | 1% |
| Dzen | No | 27 | 5% |
| RUTUBE | Yes | 21 | 4% |
| Google Play | No | 4 | 1% |
| App Store | No | 3 | 1% |
Common gaps: VK Video , Odnoklassniki , YouTube , Dzen , Google Play , App Store
Metric comparison by platform
Telegram
3 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 1 070 | 228 | izburg.ru · 9 290 | 14/68 |
| Publication rate | 0.52 posts/day | 0.56 / day | keramzit-serpuhov.ru · 6.19 / day | 27/50 |
| TG VR (median) | 34.67% | 43.19% | remont-pushkino.org · 295.45% | 31/50 |
| TG median views | 371 | 133 | mavis.ru · 1 510 | 12/50 |
| Telegram positive reactions share | 100.00% | 100.00% | aistgroupsochi.ru · 100.00% | 10/47 |
RUTUBE
2 of 2 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Rutube subs | 22 | 19 | anapainvestroy.ru · 367 | 6/19 |
| Rutube videos | 250 | 94 | anapainvestroy.ru · 1 043 | 6/22 |