ivi.ru — comparison by category

Brand Overview

Benchmark scope: Кино и стриминг. This page shows not only raw metrics, but also the brand position inside the selected category.

By category Whole catalog
Brands in category 119
Metrics ready for comparison 38
Platforms with data 10
Rank by platform count 1/120

Platforms present in category

Platform Present Brands in category Share in category
VK Yes 39 33%
Telegram Yes 35 29%
Odnoklassniki Yes 6 5%
YouTube Yes 4 3%
Dzen Yes 8 7%
RUTUBE Yes 6 5%
Google Play Yes 4 3%
App Store Yes 3 3%
RuStore Yes 2 2%
AppGallery Yes 1 1%

Metric comparison by platform

Telegram

4 of 6 above median Platform page

t.me/official_iviru

Metric Current Median Leader Rank
TG subs 63 200 1 140 kinopoisk.ru · 853 000 4/35
Publication rate 4.4 posts/day 0.81 / day wink.ru · 11.12 / day 4/29
TG VR (median) 6.76% 24.20% xn--80aacod7bknvc.xn--p1ai · 87.56% 26/29
IR (by views) 1.38% 1.59% 7-raduga.ru · 4.59% 6/9
TG median views 4 270 386 kinopoisk.ru · 31 500 6/29
Telegram positive reactions share 96.67% 91.12% divinare.ru · 100.00% 8/28

Odnoklassniki

3 of 5 above median Platform page

ok.ru/ivi.ru

Metric Current Median Leader Rank
OK posts (period) 23 23 nsk.zhivika.ru · 43 4/7
Publication rate 0.82 posts/day 0.89 / day okko.tv · 1.36 / day 3/3
OK likes (period) 107 36 ntvplus.tv · 121 2/6
OK comments (period) 5 5 ntvplus.tv · 81 2/3
OK reposts (period) 1 3 ntvplus.tv · 16 3/3

YouTube

4 metrics are leading Platform page

youtube.com/channel/UC3xFnRb30O9DVFbjwihizKQ

Metric Current Median Leader Rank
YT subs 905 000 456 805 okko.tv · 1 070 000 2/4
Videos 3 952 1 128 ivi.ru · 3 952 1/4
Total views 518 528 366 226 106 638 ivi.ru · 518 528 366 1/4
Publication rate 3.58 videos/day 0.84 / day ivi.ru · 3.58 / day 1/3
VR (median) 1.69% 1.60% ivi.ru · 1.69% 1/2
Like rate (median) 1.15% 1.44% okko.tv · 1.72% 2/2
Comment rate (median) 0.02% 0.03% okko.tv · 0.04% 2/2

Dzen

1 metrics are leading Platform page

dzen.ru/ivi_official

Metric Current Median Leader Rank
Dzen subs 73 024 12 811 kinopoisk.ru · 375 836 2/9
Publication rate 6.96 posts/day 0.71 / day ivi.ru · 6.96 / day 1/5
Dzen VR (median) 0.20% 0.20% okko.tv · 102.36% 3/5
IR (by views) 0.78% 2.30% kinopoisk.ru · 4.49% 4/5
LR (by views) 0.77% 2.18% kinopoisk.ru · 4.01% 4/5

RUTUBE

3 metrics are leading Platform page

rutube.ru/channel/26868504

Metric Current Median Leader Rank
Rutube subs 39 480 2 357 ivi.ru · 39 480 1/7
Rutube videos 2 957 163 ivi.ru · 2 957 1/7
Total views 82 029 2 928 ivi.ru · 82 029 1/6
Publication rate 0.41 videos/day 0.31 / day ntvplus.tv · 1.00 / day 2/6
VR (median) 2.11% 22.45% titan-cinema.ru · 60.71% 6/6
Like rate (median) 0.36% 0.76% autoyahta.ru · 4.80% 5/5

RuStore

3 of 3 above median Platform page

rustore.ru/catalog/app/ru.ivi.client

Metric Current Median Leader Rank
Installs 3 000 000 3 000 000 kinopoisk.ru · 10 000 000 2/3
Rating 4.38 4.38 arteldoc.tv · 4.49 2/3
Ratings 7 864 7 864 kinopoisk.ru · 15 951 2/3

Suggested competitors

okko.tv · 8 shared platforms autoyahta.ru · 7 shared platforms kinopoisk.ru · 7 shared platforms nsk.zhivika.ru · 7 shared platforms korkino.armada.land · 6 shared platforms