ixbt.com — comparison by category
Benchmark scope: Электроника и бытовая техника. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 94 | 36% |
| Telegram | Yes | 47 | 18% |
| Odnoklassniki | No | 5 | 2% |
| YouTube | No | 5 | 2% |
| Dzen | Yes | 23 | 9% |
| RUTUBE | Yes | 20 | 8% |
| Google Play | No | 5 | 2% |
| App Store | No | 5 | 2% |
| RuStore | No | 1 | 0% |
| AppGallery | No | 2 | 1% |
Common gaps: Odnoklassniki , YouTube , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
VK
3 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 68 833 | 1 518 | cenalom.ru · 200 628 | 3/93 |
| Publication rate | 71.43 posts/day | 0.29 / day | ixbt.com · 71.43 / day | 1/49 |
| IR (by views) | 0.20% | 1.54% | lex1.ru · 15.12% | 40/43 |
| LR (by views) | 0.13% | 1.29% | lex1.ru · 13.33% | 40/42 |
| Total VK video views | 387 863 | 1 266 | ixbt.com · 387 863 | 1/28 |
| Total VK video comments | 55 | 8 | ixbt.com · 55 | 1/10 |
Telegram
3 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 10 200 | 403 | istudio-shop.ru · 248 526 | 8/48 |
| Publication rate | 2.86 posts/day | 0.97 / day | imarket-orenburg.ru · 5.21 / day | 5/33 |
| TG VR (median) | 11.72% | 25.33% | prompylesos.ru · 193.90% | 27/31 |
| TG median views | 1 195 | 374 | 5element.by · 27 100 | 8/31 |
| Telegram positive reactions share | 70.91% | 94.24% | elementleasing.ru · 100.00% | 25/28 |
Dzen
2 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 200 247 | 40 | ixbt.com · 200 247 | 1/24 |
| Publication rate | 7.14 posts/day | 0.32 / day | ixbt.com · 7.14 / day | 1/11 |
| Dzen VR (median) | 0.01% | 0.68% | evelux.ru · 5.77% | 9/9 |
| IR (by views) | 15.95% | 3.70% | electrogor.ru · 81.82% | 2/7 |
| LR (by views) | 12.29% | 3.35% | electrogor.ru · 81.82% | 2/7 |
RUTUBE
3 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Rutube subs | 12 203 | 11 | ixbt.com · 12 203 | 1/21 |
| Rutube videos | 1 459 | 69 | ixbt.com · 1 459 | 1/21 |
| Total views | 11 339 | 71 | ixbt.com · 11 339 | 1/7 |
| Publication rate | 0.42 videos/day | 0.95 / day | libhof-wine.ru · 9.76 / day | 5/7 |
| VR (median) | 7.18% | 50.00% | era-climata.ru · 400.00% | 7/7 |