kak-svoim.com — comparison by category
Benchmark scope: Окна. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 98 | 30% |
| VK Video | No | 3 | 1% |
| Telegram | Yes | 40 | 12% |
| Odnoklassniki | No | 2 | 1% |
| YouTube | No | 7 | 2% |
| Dzen | No | 12 | 4% |
| RUTUBE | No | 19 | 6% |
Common gaps: VK Video , Odnoklassniki , YouTube , Dzen , RUTUBE
Metric comparison by platform
VK
3 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 14 378 | 547 | grace-california.ru · 28 461 | 4/94 |
| Publication rate | 0.39 posts/day | 0.29 / day | planetavoda.ru · 1.29 / day | 11/39 |
| IR (by views) | 0.32% | 1.77% | stroygarant2.ru · 21.02% | 28/30 |
| LR (by views) | 0.27% | 1.56% | stroygarant2.ru · 19.00% | 27/29 |
| Total VK video views | 15 010 | 627 | oknakg.ru · 19 240 | 2/21 |
Telegram
2 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 1 340 | 108 | plastika-okon.ru · 10 745 | 5/35 |
| Publication rate | 0.39 posts/day | 0.71 / day | plastika-okon.ru · 4.99 / day | 16/18 |
| TG VR (median) | 29.48% | 40.88% | rosstroy76.ru · 275.00% | 14/18 |
| TG median views | 395 | 162 | plastika-okon.ru · 1 883 | 4/18 |
| Telegram positive reactions share | 92.52% | 100.00% | europlast-ltd.ru · 100.00% | 12/15 |