kaoristore.ru — comparison by category
Benchmark scope: Нефтегаз и химическая промышленность. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 52 | 40% |
| Telegram | Yes | 24 | 19% |
| Odnoklassniki | No | 1 | 1% |
| YouTube | No | 6 | 5% |
| Dzen | Yes | 13 | 10% |
| RUTUBE | No | 10 | 8% |
| Google Play | No | 1 | 1% |
Common gaps: Odnoklassniki , YouTube , RUTUBE , Google Play
Metric comparison by platform
VK
5 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 327 227 | 131 | kaoristore.ru · 327 227 | 1/50 |
| Publication rate | 0.43 posts/day | 0.25 / day | mostransneft.ru · 2.64 / day | 5/23 |
| IR (by views) | 26.86% | 2.48% | kaoristore.ru · 26.86% | 1/19 |
| LR (by views) | 24.03% | 2.20% | kaoristore.ru · 24.03% | 1/18 |
| Total VK video views | 3 964 864 | 307 | kaoristore.ru · 3 964 864 | 1/14 |
| Total VK video comments | 2 436 | 7 | kaoristore.ru · 2 436 | 1/4 |
Telegram
1 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 32 200 | 212 | kaoristore.ru · 32 200 | 1/25 |
| Publication rate | 2.76 posts/day | 0.44 / day | gubkin.ru · 13.23 / day | 2/17 |
| TG VR (median) | 9.35% | 60.85% | baltapress.ru · 131.97% | 17/17 |
| TG median views | 3 010 | 239 | gubkin.ru · 3 304 | 2/17 |
| Telegram positive reactions share | 94.76% | 100.00% | baltapress.ru · 100.00% | 12/17 |
Dzen
1 metrics are leading
Platform page
dzen.ru/id/5fc7a403743fb207d03a6e7d
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 43 273 | 380 | kaoristore.ru · 43 273 | 1/14 |
| Publication rate | 0.43 posts/day | 0.20 / day | gubkin.ru · 1.36 / day | 3/10 |
| Dzen VR (median) | 244.92% | 40.20% | gidrolock.ru · 633.84% | 2/8 |
| Dzen ER (median) | 3.68% | 3.68% | gidrolock.ru · 8.08% | 2/3 |
| IR (by views) | 1.58% | 1.14% | dioksid-gas.ru · 3.23% | 2/6 |
| LR (by views) | 1.49% | 1.14% | dioksid-gas.ru · 3.23% | 2/6 |