kerma-nn.ru — comparison by category
Benchmark scope: Магазины стройматериалов. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 193 | 33% |
| VK Video | No | 2 | 0% |
| Telegram | No | 95 | 16% |
| Odnoklassniki | No | 13 | 2% |
| YouTube | No | 13 | 2% |
| Dzen | Yes | 39 | 7% |
| RUTUBE | Yes | 35 | 6% |
| Google Play | No | 9 | 2% |
| App Store | No | 5 | 1% |
| RuStore | No | 5 | 1% |
| AppGallery | No | 2 | 0% |
Common gaps: VK Video , Telegram , Odnoklassniki , YouTube , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
VK
2 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 5 883 | 651 | new.claustrophobia.com · 60 035 | 28/186 |
| Publication rate | 0.36 posts/day | 0.25 / day | ekaterinburg.yobidoyobi.ru · 2.14 / day | 35/91 |
| IR (by views) | 2.24% | 2.46% | lucido.eu · 64.26% | 45/78 |
| LR (by views) | 1.62% | 2.33% | lucido.eu · 64.15% | 50/76 |
| Total VK video views | 190 | 544 | xn----rtbkaglgi.xn--p1ai · 851 829 | 34/49 |
Dzen
1 of 1 above median
Platform page
zen.yandex.ru/id/5fca0e43d0ef2f71c9161c25
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 204 | 189 | moscow.petrovich.ru · 15 197 | 18/39 |
RUTUBE
0 of 2 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Rutube subs | 2 | 7 | grandline.ru · 1 095 | 29/32 |
| Rutube videos | 16 | 62 | grandline.ru · 633 | 27/35 |