kessak.ru — comparison by category
Benchmark scope: Аксессуары. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 82 | 44% |
| Telegram | No | 46 | 24% |
| Odnoklassniki | No | 4 | 2% |
| YouTube | No | 2 | 1% |
| Dzen | Yes | 7 | 4% |
| RUTUBE | No | 8 | 4% |
| Google Play | No | 3 | 2% |
| App Store | No | 3 | 2% |
| RuStore | No | 1 | 1% |
Common gaps: Telegram , Odnoklassniki , YouTube , RUTUBE , Google Play , App Store , RuStore
Metric comparison by platform
VK
4 of 4 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 15 301 | 2 233 | bookstone.me · 119 911 | 14/76 |
| Publication rate | 0.43 posts/day | 0.36 / day | kupimtut.ru · 3.54 / day | 19/39 |
| IR (by views) | 2.29% | 1.35% | soclean.ru · 65.93% | 13/37 |
| LR (by views) | 1.99% | 1.38% | soclean.ru · 64.22% | 13/35 |
Dzen
1 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 61 | 437 | michael-kors.com.ru · 3 397 | 6/8 |
| Publication rate | 0.43 posts/day | 0.32 / day | kessak.ru · 0.43 / day | 1/4 |