kitchentrade.ru — comparison by category
Benchmark scope: Электроника и бытовая техника. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 94 | 36% |
| Telegram | No | 48 | 18% |
| Odnoklassniki | No | 5 | 2% |
| YouTube | No | 5 | 2% |
| Dzen | No | 24 | 9% |
| RUTUBE | Yes | 20 | 8% |
| Google Play | No | 5 | 2% |
| App Store | No | 5 | 2% |
| RuStore | No | 1 | 0% |
| AppGallery | No | 2 | 1% |
Common gaps: Telegram , Odnoklassniki , YouTube , Dzen , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
VK
1 of 4 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 2 015 | 1 518 | cenalom.ru · 200 628 | 42/93 |
| Publication rate | 0.04 posts/day | 0.29 / day | ixbt.com · 71.43 / day | 44/49 |
| IR (by views) | 1.09% | 1.54% | lex1.ru · 15.12% | 27/43 |
| LR (by views) | 1.09% | 1.29% | lex1.ru · 13.33% | 26/42 |
RUTUBE
0 of 2 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Rutube subs | 2 | 11 | ixbt.com · 12 203 | 19/21 |
| Rutube videos | 39 | 69 | ixbt.com · 1 459 | 12/21 |