km124.ru — comparison by category
Benchmark scope: Промышленная техника и оборудование. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 62 | 34% |
| Telegram | Yes | 26 | 14% |
| Odnoklassniki | No | 3 | 2% |
| YouTube | No | 2 | 1% |
| Dzen | No | 12 | 6% |
| RUTUBE | No | 19 | 10% |
| Google Play | No | 2 | 1% |
| App Store | No | 1 | 1% |
| RuStore | No | 1 | 1% |
Common gaps: Odnoklassniki , YouTube , Dzen , RUTUBE , Google Play , App Store , RuStore
Metric comparison by platform
VK
3 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 2 795 | 458 | interskol.ru · 45 960 | 10/62 |
| Publication rate | 0.43 posts/day | 0.32 / day | skoltech.ru · 2.50 / day | 10/29 |
| IR (by views) | 1.81% | 2.42% | spectexexpert.ru · 11.11% | 18/27 |
| LR (by views) | 1.69% | 2.15% | spectexexpert.ru · 11.11% | 18/26 |
| Total VK video views | 550 | 550 | xn--80ajwghbbpc3d.xn--p1ai · 981 086 | 12/23 |
Telegram
3 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 282 | 218 | cnc-tehnologi.ru · 6 350 | 11/26 |
| Publication rate | 0.87 posts/day | 0.51 / day | russdom.net · 3.00 / day | 6/18 |
| TG VR (median) | 39.01% | 44.53% | scout-tractor.ru · 128.35% | 11/18 |
| TG median views | 110 | 167 | cnc-tehnologi.ru · 1 640 | 13/18 |
| Telegram positive reactions share | 100.00% | 96.89% | agat-group.com · 100.00% | 3/16 |