kmcosmetics.ru — comparison by category
Benchmark scope: Косметика и бьюти-ритейл. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 408 | 53% |
| VK Video | No | 2 | 0% |
| Telegram | Yes | 220 | 28% |
| Odnoklassniki | No | 15 | 2% |
| YouTube | Yes | 14 | 2% |
| Dzen | Yes | 85 | 11% |
| RUTUBE | No | 51 | 7% |
| Google Play | No | 17 | 2% |
| App Store | No | 10 | 1% |
| RuStore | No | 8 | 1% |
| AppGallery | No | 2 | 0% |
Common gaps: VK Video , Odnoklassniki , RUTUBE , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
VK
6 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 82 079 | 2 445 | monro24.ru · 893 673 | 16/400 |
| Publication rate | 1.64 posts/day | 0.36 / day | m.citystarwear.com · 6.00 / day | 20/245 |
| IR (by views) | 3.47% | 2.20% | keune.ru · 60.85% | 76/222 |
| LR (by views) | 3.09% | 1.82% | keune.ru · 57.32% | 73/217 |
| Total VK video views | 475 450 | 2 097 | monro24.ru · 3 136 781 | 5/149 |
| Total VK video comments | 53 | 4 | siberina.ru · 29 286 | 16/76 |
Telegram
3 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 5 740 | 661 | wildberries.ru · 541 000 | 33/216 |
| Publication rate | 3.24 posts/day | 0.81 / day | milfey-shop.ru · 8.91 / day | 20/179 |
| TG VR (median) | 15.56% | 24.49% | ss78.ru · 133.33% | 123/177 |
| TG median views | 893 | 258 | wildberries.ru · 45 700 | 33/177 |
| Telegram positive reactions share | 91.62% | 98.31% | alcaplast.shop · 100.00% | 118/173 |
YouTube
5 of 6 above median
Platform page
youtube.com/channel/UCgjoM6EpXw1AhZ1z19ot0og
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| YT subs | 5 010 | 1 441 | xn--h1aeekjh.xn--p1ai · 11 800 | 4/12 |
| Videos | 626 | 269 | siberina.ru · 9 546 | 2/12 |
| Total views | 1 635 481 | 662 364 | xn--h1aeekjh.xn--p1ai · 1 690 988 | 2/12 |
| Publication rate | 1.12 videos/day | 1.12 / day | bgznk.ru · 4.21 / day | 3/5 |
| VR (median) | 19.20% | 10.34% | lundenilona.ru · 84.96% | 2/6 |
| Like rate (median) | 1.65% | 1.73% | hohman.ru · 2.03% | 3/3 |
Dzen
4 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 1 208 | 245 | xn--h1ahahaok.xn--p1ai · 34 432 | 12/85 |
| Publication rate | 1.04 posts/day | 0.29 / day | siberina.ru · 4.96 / day | 3/35 |
| Dzen VR (median) | 48.84% | 1.44% | jkeratin.ru · 90.19% | 3/29 |
| Dzen ER (median) | 0.41% | 0.12% | gresson.ru · 5.00% | 4/10 |
| IR (by views) | 0.68% | 3.20% | gbcvet.ru · 60.00% | 19/24 |
| LR (by views) | 0.68% | 3.23% | gbcvet.ru · 60.00% | 18/23 |