kmcosmetics.ru — comparison by platform
Benchmark scope: Dzen. This page shows the brand metrics and its position among brands on the same platform.
Platforms present among brands on platform
| Platform | Present | Brands on platform | Share on platform |
|---|---|---|---|
| Dzen | Yes | 4 | 100% |
Metric comparison by platform
Dzen
1 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 1 208 | 27 227 | labirint.ru · 78 108 | — |
| Publication rate | 1.04 posts/day | 0.32 / day | obe.ru · 0.46 / day | — |
| Dzen VR (median) | 48.84% | 1045.11% | nlmk.com · 2907.38% | — |
| Dzen ER (median) | 0.41% | 0.58% | Дзен / grusha_star · 0.84% | — |
| IR (by views) | 0.68% | 0.58% | Дзен / grusha_star · 0.84% | — |
| LR (by views) | 0.68% | 0.56% | Дзен / grusha_star · 0.82% | — |