knauf.ru — comparison by category
Benchmark scope: Дизайн интерьеров и архитектура. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 179 | 49% |
| VK Video | No | 4 | 1% |
| Telegram | Yes | 108 | 30% |
| Odnoklassniki | No | 10 | 3% |
| YouTube | No | 6 | 2% |
| Dzen | No | 43 | 12% |
| RUTUBE | No | 36 | 10% |
| Google Play | No | 3 | 1% |
| App Store | No | 1 | 0% |
Common gaps: VK Video , Odnoklassniki , YouTube , Dzen , RUTUBE , Google Play , App Store
Metric comparison by platform
VK
2 of 4 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 57 873 | 683 | dp-m.ru · 106 270 | 5/177 |
| Publication rate | 0.43 posts/day | 0.21 / day | pgsale.ru · 3.96 / day | 27/103 |
| IR (by views) | 1.25% | 2.17% | listivetka.ru · 16.67% | 72/99 |
| LR (by views) | 1.20% | 2.06% | listivetka.ru · 16.67% | 67/98 |
Telegram
3 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 2 484 | 252 | weddingpost.ru · 375 000 | 19/107 |
| Publication rate | 0.69 posts/day | 0.61 / day | weddingpost.ru · 6.00 / day | 38/81 |
| TG VR (median) | 35.14% | 40.25% | meko21.ru · 169.49% | 46/81 |
| IR (by views) | 2.96% | 16.86% | dmasterov.ru · 30.77% | 2/2 |
| TG median views | 873 | 147 | weddingpost.ru · 18 350 | 14/81 |
| Telegram positive reactions share | 54.29% | 97.74% | 77.steinrus.ru · 100.00% | 76/78 |