komtet.ru — comparison by category
Benchmark scope: Платежные и расчетные сервисы. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 22 | 37% |
| Telegram | Yes | 7 | 12% |
| YouTube | No | 3 | 5% |
| Dzen | No | 6 | 10% |
| RUTUBE | No | 2 | 3% |
| Google Play | Yes | 1 | 2% |
| App Store | Yes | 1 | 2% |
| RuStore | Yes | 1 | 2% |
| AppGallery | No | 1 | 2% |
Common gaps: YouTube , Dzen , RUTUBE , AppGallery
Metric comparison by platform
VK
3 of 4 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 51 | 411 | yookassa.ru · 9 132 | 19/23 |
| Publication rate | 0.21 posts/day | 0.11 / day | yookassa.ru · 0.39 / day | 2/8 |
| IR (by views) | 2.96% | 2.66% | toppodarkov.ru · 15.38% | 3/6 |
| LR (by views) | 2.96% | 2.66% | toppodarkov.ru · 7.69% | 3/6 |
Telegram
1 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 116 | 230 | cloudpayments.ru · 9 090 | 5/8 |
| Publication rate | 0.3 posts/day | 0.40 / day | telemetron.ru · 0.49 / day | 4/4 |
| TG VR (median) | 56.03% | 40.50% | telemetron.ru · 56.67% | 2/4 |
| TG median views | 65 | 540 | cloudpayments.ru · 1 490 | 4/4 |
| Telegram positive reactions share | 87.50% | 88.19% | telemetron.ru · 91.49% | 3/4 |
Google Play
0 of 1 above median
Platform page
play.google.com/store/apps/details?id=com.komtet_kassa_mobile
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Android installs | 1 000 | 5 500 | paykeeper.ru · 10 000 | 2/2 |