kontur-vitrina.ru — comparison by category
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 14 | 93% |
| VK Video | No | 1 | 7% |
| Telegram | Yes | 15 | 100% |
| Odnoklassniki | No | 1 | 7% |
| YouTube | No | 4 | 27% |
| Dzen | No | 12 | 80% |
| RUTUBE | No | 10 | 67% |
| Google Play | No | 6 | 40% |
| App Store | No | 5 | 33% |
| RuStore | No | 4 | 27% |
| AppGallery | No | 2 | 13% |
Common gaps: VK Video , Odnoklassniki , YouTube , Dzen , RUTUBE , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
VK
3 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 88 889 | 11 981 | khl.ru · 2 026 592 | 2/15 |
| Publication rate | 1.71 posts/day | 0.75 / day | khl.ru · 35.21 / day | 3/14 |
| IR (by views) | 0.32% | 2.75% | naimix.ru · 161.67% | 14/14 |
| LR (by views) | 0.24% | 2.25% | biliard-expert.ru · 50.31% | 14/14 |
| Total VK video views | 108 735 | 34 932 | khl.ru · 14 280 953 | 4/10 |
| Total VK video comments | 7 | 73 | khl.ru · 5 432 | 5/7 |
Telegram
3 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 25 700 | 2 640 | khl.ru · 278 325 | 2/15 |
| Publication rate | 2.17 posts/day | 1.13 / day | khl.ru · 53.51 / day | 4/14 |
| TG VR (median) | 9.03% | 18.13% | biliard-expert.ru · 82.00% | 12/14 |
| IR (by views) | 0.95% | 1.69% | rosestar.ru · 19.78% | 12/14 |
| TG median views | 2 320 | 330 | khl.ru · 62 366 | 3/14 |
| Telegram positive reactions share | 87.13% | 88.69% | laifhouse.ru · 100.00% | 8/13 |