krona24.ru — comparison by category
Benchmark scope: Цветы. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 199 | 54% |
| Telegram | Yes | 64 | 17% |
| Odnoklassniki | No | 3 | 1% |
| YouTube | No | 3 | 1% |
| Dzen | No | 4 | 1% |
| RUTUBE | No | 2 | 1% |
| Google Play | No | 14 | 4% |
| App Store | No | 10 | 3% |
| RuStore | No | 2 | 1% |
| AppGallery | No | 2 | 1% |
Common gaps: Odnoklassniki , YouTube , Dzen , RUTUBE , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
VK
5 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 8 454 | 2 976 | buket-podarki.ru · 215 948 | 51/192 |
| Publication rate | 0.61 posts/day | 0.46 / day | flowercube.ru · 3.11 / day | 52/137 |
| IR (by views) | 1.92% | 1.36% | rose25.ru · 51.36% | 49/130 |
| LR (by views) | 1.71% | 1.17% | flomaster.flowers · 10.40% | 46/126 |
| Total VK video views | 3 407 | 2 254 | luxury-flowers.ru · 586 450 | 38/91 |
Telegram
3 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 318 | 336 | posiflora.com · 12 400 | 34/65 |
| Publication rate | 1.09 posts/day | 0.84 / day | florilena.ru · 7.00 / day | 16/51 |
| TG VR (median) | 43.08% | 33.13% | букет18.рф · 85.02% | 21/50 |
| TG median views | 137 | 142 | posiflora.com · 1 150 | 28/50 |
| Telegram positive reactions share | 100.00% | 100.00% | aristocrat-lite.ru · 100.00% | 14/47 |