kunjut.com — comparison by category
Benchmark scope: Товары для дома. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 65 | 36% |
| Telegram | Yes | 41 | 23% |
| Odnoklassniki | No | 6 | 3% |
| YouTube | No | 4 | 2% |
| Dzen | No | 14 | 8% |
| RUTUBE | No | 5 | 3% |
| Threads | No | 1 | 1% |
| Google Play | No | 1 | 1% |
| AppGallery | No | 1 | 1% |
Common gaps: Odnoklassniki , YouTube , Dzen , RUTUBE , Threads , Google Play , AppGallery
Metric comparison by platform
VK
3 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 24 015 | 1 464 | ormatek.com · 117 937 | 5/64 |
| Publication rate | 0.79 posts/day | 0.55 / day | senseville.ru · 1.21 / day | 7/34 |
| IR (by views) | 1.28% | 2.19% | энвио.рф · 22.44% | 26/31 |
| LR (by views) | 1.20% | 2.06% | amelistudio.com · 17.82% | 24/31 |
| Total VK video views | 7 047 | 1 748 | doncotton26.com · 37 802 | 9/22 |
Telegram
3 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 1 650 | 524 | verinson.ru · 11 300 | 8/41 |
| Publication rate | 1 post/day | 0.57 / day | perina-peroni.ru · 3.11 / day | 10/33 |
| TG VR (median) | 13.33% | 24.77% | elitkaufen.ru · 134.19% | 27/33 |
| TG median views | 220 | 192 | morpheusbed.ru · 1 340 | 12/33 |
| Telegram positive reactions share | 76.03% | 98.73% | elbikstudio.ru · 100.00% | 28/30 |