kupimtut.ru — comparison by category
Benchmark scope: Аксессуары. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 82 | 44% |
| Telegram | Yes | 45 | 24% |
| Odnoklassniki | No | 4 | 2% |
| YouTube | No | 2 | 1% |
| Dzen | No | 8 | 4% |
| RUTUBE | No | 8 | 4% |
| Google Play | No | 3 | 2% |
| App Store | No | 3 | 2% |
| RuStore | No | 1 | 1% |
Common gaps: Odnoklassniki , YouTube , Dzen , RUTUBE , Google Play , App Store , RuStore
Metric comparison by platform
VK
1 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 3 709 | 2 233 | bookstone.me · 119 911 | 29/76 |
| Publication rate | 3.54 posts/day | 0.36 / day | kupimtut.ru · 3.54 / day | 1/39 |
| IR (by views) | 2.82% | 1.35% | soclean.ru · 65.93% | 10/37 |
| LR (by views) | 2.80% | 1.38% | soclean.ru · 64.22% | 9/35 |
| Total VK video views | 87 | 2 915 | soclean.ru · 1 584 574 | 21/25 |
Telegram
2 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 4 740 | 762 | aw-go.ru · 31 300 | 11/45 |
| Publication rate | 6 posts/day | 0.99 / day | topcasestore.ru · 8.19 / day | 3/34 |
| TG VR (median) | 5.30% | 30.95% | slarta.ru · 166.67% | 30/34 |
| TG median views | 251 | 278 | tjcollection.ru · 6 460 | 19/34 |
| Telegram positive reactions share | 80.00% | 95.97% | absolut-kozha.ru · 100.00% | 23/29 |