ladya.ru — comparison by category
Benchmark scope: Мебель. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 239 | 41% |
| VK Video | No | 2 | 0% |
| Telegram | Yes | 105 | 18% |
| Odnoklassniki | No | 18 | 3% |
| YouTube | No | 13 | 2% |
| Dzen | No | 37 | 6% |
| RUTUBE | Yes | 33 | 6% |
| Google Play | No | 2 | 0% |
| App Store | No | 2 | 0% |
Common gaps: VK Video , Odnoklassniki , YouTube , Dzen , Google Play , App Store
Metric comparison by platform
VK
2 of 4 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 7 901 | 1 115 | mnogomebeli.com · 362 425 | 41/231 |
| Publication rate | 0.75 posts/day | 0.29 / day | vrn.mebel-ekonom31.ru · 6.82 / day | 21/115 |
| IR (by views) | 0.85% | 2.03% | svoe-mesto.com · 28.57% | 84/103 |
| LR (by views) | 0.80% | 1.83% | svoe-mesto.com · 28.57% | 82/102 |
Telegram
3 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 361 | 311 | z51.ru · 64 800 | 49/104 |
| Publication rate | 1.09 posts/day | 0.55 / day | hbada.ru · 4.00 / day | 22/78 |
| TG VR (median) | 22.44% | 36.12% | hbada.ru · 433.33% | 56/78 |
| TG median views | 81 | 154 | mrdoors.ru · 3 390 | 59/78 |
| Telegram positive reactions share | 100.00% | 100.00% | 21vekst.ru · 100.00% | 22/70 |
RUTUBE
2 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Rutube subs | 17 | 10 | cmt-shop.ru · 1 621 | 11/29 |
| Rutube videos | 519 | 146 | ligamac.ru · 2 349 | 5/34 |
| Total views | 104 | 137 | ligamac.ru · 567 | 7/11 |
| Publication rate | 0.21 videos/day | 1.00 / day | stavros.ru · 53.00 / day | 10/11 |
| VR (median) | 108.82% | 135.96% | mebeli-salon.ru · 1000.00% | 6/10 |