laparet.ru — comparison by category
Benchmark scope: Магазины стройматериалов. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | No | 194 | 33% |
| VK Video | No | 2 | 0% |
| Telegram | Yes | 94 | 16% |
| Odnoklassniki | No | 13 | 2% |
| YouTube | No | 13 | 2% |
| Dzen | Yes | 39 | 7% |
| RUTUBE | Yes | 35 | 6% |
| Google Play | No | 9 | 2% |
| App Store | No | 5 | 1% |
| RuStore | No | 5 | 1% |
| AppGallery | No | 2 | 0% |
Common gaps: VK , VK Video , Odnoklassniki , YouTube , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
Telegram
4 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 1 640 | 250 | ekaterinburg.yobidoyobi.ru · 77 300 | 19/94 |
| Publication rate | 0.43 posts/day | 0.72 / day | yobidoyobi.ru · 2.96 / day | 48/64 |
| TG VR (median) | 61.59% | 41.23% | acril.pro · 362.44% | 15/64 |
| TG median views | 1 010 | 196 | irkutsk.yobidoyobi.ru · 4 805 | 13/64 |
| Telegram positive reactions share | 100.00% | 100.00% | acril.pro · 100.00% | 14/59 |
Dzen
1 of 1 above median
Platform page
zen.yandex.ru/id/5d665ed9d4f07a00ad0cd1a0
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 558 | 189 | moscow.petrovich.ru · 15 197 | 11/39 |
RUTUBE
0 of 2 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Rutube subs | 2 | 7 | grandline.ru · 1 095 | 30/32 |
| Rutube videos | 1 | 62 | grandline.ru · 633 | 35/35 |