lapino2.ru — comparison by category
Benchmark scope: Клиники. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 202 | 54% |
| VK Video | No | 3 | 1% |
| Telegram | Yes | 120 | 32% |
| Odnoklassniki | No | 17 | 5% |
| YouTube | No | 14 | 4% |
| Dzen | No | 49 | 13% |
| RUTUBE | No | 32 | 8% |
| Google Play | No | 22 | 6% |
| App Store | Yes | 19 | 5% |
| RuStore | No | 8 | 2% |
| AppGallery | No | 6 | 2% |
Common gaps: VK Video , Odnoklassniki , YouTube , Dzen , RUTUBE , Google Play , RuStore , AppGallery
Metric comparison by platform
VK
0 of 3 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 349 | 1 272 | amediateka.ru · 326 650 | 146/192 |
| Publication rate | 0.04 posts/day | 0.36 / day | amediateka.ru · 2.64 / day | 129/131 |
| Total VK video views | 9 | 766 | smclinic.ru · 232 684 | 77/82 |
Telegram
3 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 96 | 890 | medicinadent.ru · 131 000 | 107/117 |
| Publication rate | 1 post/day | 0.83 / day | health-code.ru · 8.00 / day | 37/105 |
| TG VR (median) | 40.62% | 28.04% | arbatclinic.ru · 242.37% | 33/104 |
| TG median views | 39 | 270 | dr-ivashkov.com · 13 350 | 98/104 |
| Telegram positive reactions share | 100.00% | 97.17% | abc-medicina.com · 100.00% | 16/101 |
App Store
1 of 2 above median
Platform page
apps.apple.com/ru/app/id1365552171
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Rating | 4.3 | 4.45 | eurosmed.ru · 5 | 12/20 |
| Ratings | 2 775 | 54 | mcecomed.ru · 7 790 | 2/20 |