lazerjazz.ru — comparison by category
Benchmark scope: Косметология. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 52 | 47% |
| VK Video | No | 1 | 1% |
| Telegram | Yes | 30 | 27% |
| YouTube | No | 2 | 2% |
| Dzen | Yes | 7 | 6% |
| RUTUBE | Yes | 3 | 3% |
| Google Play | No | 1 | 1% |
| App Store | No | 1 | 1% |
Common gaps: VK Video , YouTube , Google Play , App Store
Metric comparison by platform
VK
0 of 1 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 995 | 1 029 | xn--80afeea2aefyd5b.xn--p1ai · 83 928 | 28/49 |
Telegram
3 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 960 | 334 | eldermafill.ru · 7 670 | 6/31 |
| Publication rate | 0.54 posts/day | 0.54 / day | eldermafill.ru · 4.24 / day | 12/24 |
| TG VR (median) | 21.15% | 42.61% | laserlove.ru · 87.29% | 20/24 |
| TG median views | 203 | 193 | mesopharm.ru · 1 260 | 12/24 |
| Telegram positive reactions share | 91.25% | 98.39% | center-ok24.ru · 100.00% | 14/21 |
Dzen
3 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 847 | 262 | depiltouch.ru · 920 | 2/8 |
| Publication rate | 0.04 posts/day | 0.12 / day | depiltouch.ru · 0.39 / day | 6/6 |
| Dzen VR (median) | 1.06% | 1.06% | fotona.ru · 38.18% | 3/5 |
| Dzen ER (median) | 0.12% | 0.11% | lazerjazz.ru · 0.12% | 1/2 |
| IR (by views) | 11.11% | 6.57% | lazerjazz.ru · 11.11% | 1/2 |
| LR (by views) | 11.11% | 6.42% | lazerjazz.ru · 11.11% | 1/2 |
RUTUBE
2 of 2 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Rutube subs | 5 | 4 | fotona.ru · 115 | 2/4 |
| Rutube videos | 33 | 32 | fotona.ru · 150 | 2/4 |