lfb.su — comparison by category

Brand Overview
Benchmark scope: Продукты питания Category compares within the industry, catalog with all brands, platform with brands on the same platform.
Brands in category 15
Metrics ready for comparison 10
Platforms with data 2
Rank by platform count 11/16

Platforms present in category

Platform Present Brands in category Share in category
VK Yes 15 100%
Telegram Yes 12 80%
Odnoklassniki No 1 7%
YouTube No 1 7%
Dzen No 5 33%
RUTUBE No 2 13%
Google Play No 2 13%
App Store No 1 7%
AppGallery No 2 13%

Common gaps: Odnoklassniki , YouTube , Dzen , RUTUBE , Google Play , App Store , AppGallery

Metric comparison by platform

VK

1 of 4 above median Platform page

vk.com/luxefrozenbakery

Metric Current Median Leader Rank
VK subscribers 760 760 pirogov-dvorik.ru · 32 744 8/15
Publication rate 0.29 posts/day 0.36 / day vsevmyke.tilda.ws · 1.07 / day 7/11
IR (by views) 2.80% 3.28% discount-h.ru · 10.94% 7/11
LR (by views) 2.49% 2.95% discount-h.ru · 10.55% 7/11

Telegram

2 of 6 above median Platform page

t.me/tdlfb

Metric Current Median Leader Rank
TG subs 334 368 sibifood.ru · 5 780 8/13
Publication rate 0.52 posts/day 0.53 / day discount-h.ru · 9.84 / day 7/12
TG VR (median) 19.76% 39.92% matala.su · 74.55% 10/12
IR (by views) 2.43% 2.43% pro-malyutok.ru · 43.75% 6/11
TG median views 66 118 opt.defagroup.com · 786 9/12
Telegram positive reactions share 94.74% 92.86% barline.club · 100.00% 5/11