litres.ru — comparison by category
Benchmark scope: Книги. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 69 | 51% |
| Telegram | Yes | 40 | 30% |
| Odnoklassniki | Yes | 6 | 4% |
| YouTube | Yes | 5 | 4% |
| Dzen | Yes | 21 | 16% |
| RUTUBE | No | 7 | 5% |
| No | 1 | 1% | |
| Google Play | No | 3 | 2% |
| App Store | No | 2 | 1% |
| RuStore | No | 2 | 1% |
Common gaps: RUTUBE , Twitter , Google Play , App Store , RuStore
Metric comparison by platform
Telegram
1 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 58 700 | 492 | litres.ru · 58 700 | 1/41 |
| Publication rate | 3.42 posts/day | 1.02 / day | bubble.ru · 7.12 / day | 3/30 |
| TG VR (median) | 6.47% | 21.03% | liderknig.ru · 150.00% | 30/30 |
| IR (by views) | 5.10% | 4.07% | fkniga.ru · 7.42% | 2/7 |
| TG median views | 3 800 | 376 | podpisnie.ru · 6 850 | 5/30 |
| Telegram positive reactions share | 82.36% | 94.26% | beazed.ru · 100.00% | 23/29 |
Odnoklassniki
3 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| OK posts (period) | 40 | 19 | litres.ru · 40 | 1/7 |
| OK likes (period) | 189 | 1 | litres.ru · 189 | 1/5 |
| OK comments (period) | 16 | 3 | litres.ru · 16 | 1/3 |
| OK reposts (period) | 1 | 1 | ast.ru · 1 | 3/3 |
YouTube
6 metrics are leading
Platform page
youtube.com/channel/UCLWV_o9l0DZsrhHwHgoiHFQ
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| YT subs | 1 090 000 | 2 493 | litres.ru · 1 090 000 | 1/6 |
| Videos | 2 485 | 176 | litres.ru · 2 485 | 1/6 |
| Total views | 392 032 937 | 84 964 | litres.ru · 392 032 937 | 1/6 |
| Publication rate | 1.81 videos/day | 1.41 / day | litres.ru · 1.81 / day | 1/2 |
| VR (median) | 1.26% | 1.26% | litres.ru · 1.26% | 1/2 |
| Comment rate (median) | 0.11% | 0.07% | litres.ru · 0.11% | 1/2 |
Dzen
2 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 302 573 | 923 | litres.ru · 302 573 | 1/22 |
| Publication rate | 2.79 posts/day | 0.16 / day | litres.ru · 2.79 / day | 1/10 |
| Dzen VR (median) | 0.04% | 0.43% | riverbook.ru · 164.06% | 10/10 |
| Dzen ER (median) | 0.01% | 0.10% | knigarekordovrossii.ru · 1.10% | 7/7 |
| IR (by views) | 4.93% | 5.88% | knigarekordovrossii.ru · 250.00% | 6/9 |
| LR (by views) | 3.89% | 5.88% | knigarekordovrossii.ru · 250.00% | 6/9 |